I hear you. I was more just ranting and did not expect this to be the top comment; I need to be more careful about that. There are a changes in the industry I'd like to see and this seemed like a rhetorically punchy way to get that across, but I'm not really fundamentally opposed to the term "software engineer", I just wish we had the institutional rigor and care for the craft that I see (or at least, perceive) elsewhere.