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Re:Say hello to Google Allo: a smarter messaging app by MrMullen on Wednesday September 21, 2016 @12:42PM (#12549862)
Whatsapp won that battle because Hangouts required a Google account, Whatsapp does not, just a phone number.

On a side note, I notice that Google's new services coming out only require a phone number, which I think will help them a lot.

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