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Re:Say hello to Google Allo: a smarter messaging app by nkozyra on Wednesday September 21, 2016 @08:41AM (#12547628)
Two easy ways to stand out:

1. Brand 2. Money

If they took this approach it would require a much more concerted marketing strategy.

Re:Say hello to Google Allo: a smarter messaging app by BEEdwards on Wednesday September 21, 2016 @09:32AM (#12547960)
Well they happen to be in the marketing business so...
Re:Say hello to Google Allo: a smarter messaging app by 7Z7 on Wednesday September 21, 2016 @09:39AM (#12548026)
Google/Alphabet are not in the marketing business. In fact they have pretty awful marketing. They are in the displaying ads business.