Half of U.S. Smartphone Users Aren't Downloading Apps, Data Shows

Re:Half of U.S. Smartphone Users Aren't Downloading Apps, Da... by tn13 on Tuesday September 20, 2016 @04:21PM (#12543021)

Retention is very valuable. Having a user install your app is more valuable letting him use mobile web and then be at Google's mercy to see him again.

I have several niche apps that are installed by only 12% of people who visit the mobile page but those 12% people generate much more revenue than the 100% of mobile web.

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Re:Half of U.S. Smartphone Users Aren't Downloading Apps, Da... by Bartweiss on Tuesday September 20, 2016 @04:25PM (#12543049)

I don't hate the option for niche apps - I'm sure there's valuable demand from people with uncommon usage habits.

But I resent try-the-app popups every time I visit a site, and I'm certainly not about to declare low clickthrough rates an industry catastrophe.

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Re:Half of U.S. Smartphone Users Aren't Downloading Apps, Da... by jomamaxx on Tuesday September 20, 2016 @04:51PM (#12543302)

It's important to consider then that it has nothing to do with the 'app' per say - it's the 'icon', i.e. home screen real-estate.

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