Thanks for a great post Michael! Definitely agreed on Step four about setting up a constant cadence for company news and stories. In addition to the risk that your single, coordinated, monolithic launch could get buried by bigger stories that day, with the speed of media now, many people who would have loved to see your story simply might miss it in the feeds.

P.S. Sent you an email, Michael!

How do you build a compelling story around the $100K MRR milestone mentioned? Why should people care?

People care because its a pretty big early milestone for a company. Especially if it happens pretty quickly and you can talk about some customers.

Is there some kind of strategy do get the reporters to come to us? Instead of doing biz dev on them?

Is is worth spending time on PR when you know that your customers never read tech news.

Yes - because investors, potential employees, potential partners read tech news

My customers read newspapers who do cover startups in the city, in this case would it better for me to focus more on these outlets than the typical pure tech outlets. fyi : my location is Chennai,India.

Makes sense, thanks.

Thanks for sharing!