I don't think the average consumer will think about boat 'autopilot' when he hears the term. For most people autopilots are associated with airplanes, because that's where there are actual pilots, not drivers or helmsmen.
In the English language, a "pilot" has meant "one who steers a ship" for almost 500 years. In 1848 it got used for balloonists, in 1907 it got used for airplane steering people.
It's a big world, I suppose there are people that think "autopilot" means "crawl into the back seat and take a nap", but there is certainly a spectrum, and if you try to name something so it can never be misunderstood you will probably end up calling it "NaviaMODE™®℠" and then no one knows anything.