Then again, if they do go towards a totally wireless phone, I guess it would only be sensible to just ditch the lightning port entirely. and have a fully sealed case.
Still, I'd be pretty happy to have a stand-alone sync/management app; right now I use iTunes as an staging ground just to make sure that whatever goes on the phone looks right in iTunes first (correct tagging, correct album artwork). I don't mind it in this function, but if I could I would do away with it.
I guess some of those could be handled by going into an apple store, but I'd still be a bit peeved if they removed the lifeline to my phone as a cost cutting measure.
If Apple provided a documented set of APIs to allow me to setup my own server then this would make sense. As it is, I see no reason why apple should hold my backups on their systems, why they should have any involvement with my syncing of data to my phone.
I'm no expert of course but areas like the south in the United States are still stuck on DSL lines and even older technology.
I would think that this would be reasoning for not doing that yet.
And failing that, you don't think users are capable of installing multiple things or coping with a re-brand.
But if they did this only on the Mac all these things would work. Windows is the key.
Sorry, I do not think this is the reason. More likely they just don't want to put resources into a ground up overhaul of iTunes.