Heh, Apple don't really make it easy anymore either. You have to choose upfront how much RAM and HDD you need, because unlike on almost every other decent manufacturer's higher end machines, you can't change them later.
But I agree. It's even worse with phones - have you seen the number of phones Samsung have? I have a nack for remembering model numbers and specs and even I find it absurdly difficult.
Even if you restrict yourself to one supplier, they have dozens of variants and arcane naming schemes that makes working out what's current something that takes hours of research. Compare this to apple which only has a couple of SKU's at a time in each category and it makes purchasing a lot simpler.
My thinking is that apple == easy is something that just sticks in your mind from the outset.