Does Shark Tank not follow the example of the UK show Dragon's Den that inspired it in discussing costs of manufacture and wholesale prices? Can't see how anyone can reasonably consider it a "bait and switch" if, after watching a programme in which someone has discussed making a product for $5, selling it wholesale for $15 and expecting it to retail at $30, they then find a different price again for the current version. Getting more revenue out of consumers is literally the point of a show about entrepreneurship.