Re:Elon Musk on How to Build the Future
by dilemma on Thursday September 15, 2016 @06:43PM
(#12510482)
They don't need it because they have sustainable businesses regardless of the press, so they don't do it. Musk wouldn't have a business without constant coverage and a strong brand (brand equity helps him cut deals no one else could).
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Re:Elon Musk on How to Build the Future
by lutorm on Thursday September 15, 2016 @08:05PM
(#12510945)
I'm dying to hear how Blue Origin is more sustainable than SpaceX.
Re:Elon Musk on How to Build the Future
by adventured on Thursday September 15, 2016 @11:32PM
(#12511646)
I get your premise, however Blue Origin is sustainable for as long as Bezos deems it so, regardless of having a business under it. He has $67 billion in wealth he can liquidate to burn on anything he chooses; he's regularly selling off large blocks of his Amazon stake now. Burning $500 million per year will not matter in any meaningful sense to him, stacked against something he has decided is critically important. He's likely to be worth more than $100 billion over time and he's 52 years old - $500 million times 30 years is something he can afford if need be.