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A comment on Google – you can change the game, damn it. Parent comment
"it's" is used in almost all cases for "it is"
"It's a beautiful day outside"
"Apple showed off its Iphone 4.0 update today"
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"it's" is used in almost all cases for "it is"
If you want to show possession, you use "its" Don't worry, native english speakers get this wrong all the time too.