What bugs me a bit is mostly the constant presence on the Hacker News forum, with this somewhat aimlessly customer-pleasing tone: "What can we do better? How can we improve your experience?" etc.
It seems like a premeditated PR/marketing strategy, which might be working well, but it's still off-putting to me.
Have we reached a point where all pleasing tones are considered marketing and PR? That we distrust people for acting earnestly?
It's in gitlabs best interests to be a superior product, right now they're an underdog, and their ubiquity on hackernews is not a coincidence, they're a YCombinator backed start-up.
Talking directly to people tends to focus the conversation too much without allowing outside perspective, you might want all of gitlab to be focused on CI, but I may think a casual CI integration would be more reasonable and likely a good solution is a middle ground- also, who do you ask? people rarely talk about their VCS unless it's relevant to discussion.
I release computer games, which are developed largely in secret and when they hit the market after 4-7 years people find all kinds of warts and issues that we never even thought of.
GitLab seems to be of the idea, "ask people what they need, make small incremental movements into making that happen and release those increments often so that people don't get jarred by changes"
I can support that, and I don't think it bears negatively on their integrity.