The offered me the choice of another cable (different product line) or a refund.
In that one instance where I had a problem, I think they handled it really well. The acknowledged the issue, were completely honest that a replacement with currently circulating stock could develop the same fault, and offered a solution.
With that sort of service at that price point, it's hard NOT to recommend them.
"Anker was founded in 2009, the brainchild of a group of friends working at Google. Fast forward a few years and we’re now the industry leader in mobile power."
Oh god, I just understood the ironic pun in the name, Anker/"Anchor".
(I haven't bothered chasing it up with customer service since I don't know which unit corresponds to which purchase date, or cared enough.)
EDIT: Apologies, it looks like they used to use fuses before they switched to resettable circuit breakers. Here's a Reddit post where somebody shares an (excellent IMHO) customer service email from Anker on the issue: https://m.reddit.com/r/perktv/comments/2fd00z/anker_dead_por...
I wonder if Anker and EasyAcc use a common component on those products, one which is prone to this sort of failure.
That said another contender for this category, may be Aukey. Although somewhat opaque, they appear to be a Chinese company founded in Germany.
While I can't speak to any of their cable products, the power adapters are simply marvelous in my experience.
I use their screen protectors too, and when it chipped they sent me a new one no questions asked.
I have a bunch of Anker products because they have been, in my experience, the best quality and most reliable at good prices. I have a 5-port charger with "PowerIQ" that was the first for me that could fast-charge both Android and iOS devices (that for a while followed different charger standards, haven't checked recently) and not just on one port. My team also bought a box of some of their USB3 hubs/chargers because they worked well with some of our finicky pre-production hardware.
In summary: Anker provided what I wanted from a "brand" in a field flooded with dubious no-name products: quality I can trust.