Totally agree. The article was de-railed by the time it used Musk's personality as part of some tweet-fishing closing one-liner. If this is really about evolving competitive landscape, Musk as a cult of personality is really far from the point.

More constructive is pointing to 2013, where Tesla's public regard for competition was from a position of superiority. http://www.businessinsider.com/elon-musk-response-to-bmw-i3-...