Exactly. Currently, it doesn't bother me, since the 'your data' and 'your interests' and such for me are so random and sporadic.

Of course, I also don't walk around with everything turned on, checking in at every location, posting reviews about everything. I just conserve my battery life and use GPS only on the rare event I need to do a long distance trip or have to find someplace especially tricky.

Maybe it is different for the English?