Apple makes it a point to do as much data processing as practical on the phone. They don't override your preference to not have your location tracked. They are developing new ground in differential privacy so when they do collect data, it's both useful and not personally identifiable. They don't do underhanded tricks with cookies to circumvent your browser privacy settings. And they're not in the business of selling you to advertisers based on your private data.

In short, there's no comparison between Google and Apple.