http://plato.stanford.edu/entries/pascal-wager/
http://www.iep.utm.edu/pasc-wag/
https://en.wikipedia.org/wiki/Pascal%27s_Wager
edit: I missed jahnu's post inmediately below, with a similar theme "That's the essence of Pascal's Wager"
https://news.ycombinator.com/item?id=12486377
edit2: and mcguire
https://news.ycombinator.com/item?id=12488731
So I guess I should say "me too"
I don't think it's like Pascal's wager, because there's no need for probability here, and you're not trying to avoid any bad outcome. I think it's more like how Pascal rejected the concern that he might be insane (if you ask yourself "how do I know I'm not crazy?" you're basically already assuming you're not crazy).
But, I haven't actually read all of Pascal's Pensees. What extracts I have read of it suggests to me that he's heavily straw-manned both by later philosophers and people writing about it today, so for all I know the "wager" was more like this, too.
There's a tendency to write off creationists and theists as completely irrational and stupid, without giving any thought to their motivations.