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Re:A New Phase for World of Warcraft’s Lead Designer: His Ow... by enraged_camel on Monday September 12, 2016 @06:31PM (#12484205)
At a concept level they existed, but the artwork was new.

I mean, everyone at Blizzard knows what an "Orc Warrior" should look like. Green skin, muscles, some type of weapon. But someone had to actually create new drawings of it for the game.

This means that the main challenge behind coming up with a new franchise is to come up with a consistent, compelling concept for its various elements.

Re:A New Phase for World of Warcraft’s Lead Designer: His Ow... by minimaxir on Monday September 12, 2016 @06:52PM (#12484329)
A large amount of art from the original set was incidentially cropped and reused from the ill-fated WoW TCG.