Re:Dynamic Programming: The Name (1984)
by richard_todd on Monday September 12, 2016 @09:46AM
(#12479605)
The part about it being impossible to deride anything labelled 'dynamic' reminded me of the story about naming WordPerfect in the "Almost Perfect" book[1]:
> Despite its initial unpopularity, the name proved to be a good one. It was so positive sounding that it made any criticism sound untrue. It was like naming a soap, "Makes You Look Younger," so the competition would have to say something like "Use our soap instead of the Makes You Look Younger soap." "WordPerfect" also sounded like a very good product.
> Despite its initial unpopularity, the name proved to be a good one. It was so positive sounding that it made any criticism sound untrue. It was like naming a soap, "Makes You Look Younger," so the competition would have to say something like "Use our soap instead of the Makes You Look Younger soap." "WordPerfect" also sounded like a very good product.
[1]: http://www.wordplace.com/ap/ap_chap03.shtml