If you think the general UI of Twitter is awful, try using it as a media organisation. There's no easy way to share a single account with sharing a password as well, leading to people hijacking the account. Uploading videos is painfully slow, especially if you're used to the speed of YouTube and Facebook. The 'analytics' Twitter provides for videos is a joke: it doesn't show you the tweet attached to your video, so you only get a thumbnail and the name of your account. No way to filter or sort that list as well though.

I think many companies would happily fork over $100 per month to Twitter to have a 'media dashboard' that is as easy to use as the one from Facebook.