There might have been a heavy overlap with market speak, but each word was deliberately chosen.

boostrapping: opposite of Cyc. Starting with a unintelligent system, and making it more intelligent.

semantic web framework: machine understandable content

top-down: creating a taxonomy of areas of understanding like songs, books, movies, etc.

crowdsourced: built into existing pages, with user input

free: zero cost

plugins and widgets: blocks of code that go into sites like blogs

edit: I think I took your comment too seriously. Thank god for emoticons ;-D