Except the lord is not free to decide as he pleases. Governments around the world have been putting pressure on FB to censor certain kinds of content. Most of them also have a narrower definition of "free speech" compared to the US. The German government especially has been involved in this, pushing the social network to censor "hate speech". This has prompted FB to hire German company Arvato to handle reports of inappropriate content. These also seem to be the people that newspaper was dealing with.