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Re:Price Anchoring, Or Why a $499 iPad Seems Inexpensive by paraschopra on Tuesday April 06, 2010 @01:25PM (#1245100)
Dan Ariely's book Predictably Irrational is also highly recommended! It contains numerous such examples.
Re:Price Anchoring, Or Why a $499 iPad Seems Inexpensive by Shamiq on Tuesday April 06, 2010 @11:10PM (#1246346)
I have a copy if anyone wants to take it off my hands. Just pay the shipping :)