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A comment on A new reason to love OpenDNS: no more ads (2014). Parent comment

Re:A new reason to love OpenDNS: no more ads (2014) by meowface on Wednesday September 07, 2016 @07:44PM (#12448990)
Don't get me wrong, I hate ads. I use an ad blocker on all my devices. I have never served ads on any websites I've operated, and never will.

But love them or hate them, they're vital for many companies' and websites' revenue. If big tech companies started implementing anti-ad features by default, there would be chaos.

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Re:A new reason to love OpenDNS: no more ads (2014) by JoshTriplett on Wednesday September 07, 2016 @08:00PM (#12449079)
People don't like ads. Necessity is the mother of invention.

That said, any anti-ad features need to avoid breaking things for users, and it'd be entirely too easy to break a simplistic DNS-based ad-blocker in ways that would end up hurting users. Client-side ad blocking can take more sophisticated steps, both to deal with anti-adblocking technologies, and to give users feedback and recourses if something goes wrong.

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