Anyone running a Web business would benefit from consuming this interview. It's probably one of the best ROIs for an hour of time.

And I'd love to do more like it. So if anyone has any good interviewee suggestions (for the subject of getting traction), please introduce me!

I find that even ideas that I believe strongly in, I eventually get distracted and wind up doing other ideas... until distracted again. Rinse, repeat.

The business put more money in my pocket than it took out since, hmm, about 30 days after I threw the doors open. (I think I know how you came to this misconception, so sorry for the unclear phrasing in the interview: I had a few hundred a month in sales from SEO/etc when I was burning $1 a day trying to figure out how AdWords worked.)

Did you sometimes take a break from the Bingo Card Creator to try other things?

I put it on the backburner to focus on either the day job or on living rather frequently.

As to the frame of mind, I always say that business is a lot like WoW. People express huge skepticism that you could play WoW for 30 solid days of your life and not feel bored out of your mind... but you don't get 30 days of /played all at once. You smash a goblin here and complete a quest there and organize a raid for your next weekend and maybe think about offing that dragon eventually and then collect some mushrooms and kill the dragon and then... whoa, 30 days.

I passed the last four years on a thousand and one intellectually engrossing mini-projects. They never got to the point where they'd lose my interest -- after all, if I just hold out until Saturday, I'll have A/B test results to look at. If I just put in another hour, I'll have a new feature. If I just write this email, I'll have a happy customer and maybe get another postcard for my fridge. etc, etc.

The loot is a bit better than WoW's, too.

Pretty interesting for those of us that don't follow you that closely :) - I liked the practical advice and examples.

So, yeah, thanks for the transcript.

My next job was the job I recently quit. I got that by overdelivering on a project for a client of the incubator. When my contract was up I called him and essentially called in the favor. He arranged for my recently ex-bosses to hire me (they were clients of his), and came with me for the job interview, which at that point was a formality.

It works, costs $5 a month, is reliable like you wouldn't believe, and their lead developer literally sends me Christmas cards. Why would I ever change?

It is likely that my next product will not use e-junkie, though -- subscriptions, blech.

By the by-- good post on subscription commerce options here: http://www.untitledstartup.com/2010/02/accepting-payments-on...

Quicky: From reading your blog, I see you had a desktop programme in java at the start. Do you still have a desktop programme now, or is it all web based?

If you have a desktop programme, do you have any advice on choice of language so that non-techies can download and run with as little fuss?

As of April 6th I have a desktop program. If that phrasing suggests to you that I have a very consequential A/B test planned for this month, you're very perceptive. :)

choice of language

Forget language, focus on the packager/installer. Java, .NET, and that RIA/Flex stuff all work fine if you file off all the edges in your installer. For Java, I strongly recommend you take a look at Launch4j (OSS for Windows) and possibly Excelsior JET ($$$ for Windows). The Mac side is easier since Macs are a very predictable environment for Java these days -- use the mac jarbundler task and you're pretty much home free.

Do you use any plugins/gems to integrate the payment?

I don't use any plugins/gems to handle this. e-junkie's documentation is good and it is mostly a matter of copying parameters they pass into the right models for my home-grown sales tracking, then calling sale.save. This takes all of 77 lines, counting whitespace, and about 60 of them are assignment statements.

And a Big Thanks for the transcript! I wish every video interview had transcripts like these.