You don't need consent for nominal uses of a trademark. If I say that my service does X for Facebook, then I'm allowed to say that even if Facebook objects.

I may need to explicitly prevent the impression that my service is Facebook or part of it, and add a footnote about who is the owner of the Facebook trademark, but saying that an extension is "a cleaner for Facebook™" is explicitly allowed under trademark laws. Even without consent from Facebook, and even if Facebook explicitly forbids it.

I'm not saying the complaint was legally valid, obviously Google can't return the necessary due diligence on every DMCA takedown request. But the reasoning was explicitly stated in that request.

So they told me I was infringing 4 years later... when there are numerous apps in the store doing the same. It's also a cleaner that works only of Facebook. Google reviewed it and approved it 4 years ago. The extension is free. There is no advertising. I don't make any profit.

I was never told what to do or how to change it so that my users would still recognize it. Also changing its name in "Cleaner - For Facebook" was suggested (and accepted) for the Safari extension by the Safari Gallery Team.

If I don't know what I'm doing wrong, I can't fix it. This is not about TM infringement, but the total lack of communication by Google.

Thing is that they basically told me I can't do anything if the original complainant gives his go-ahead ... after 3 months of canned responses.

I agree with your second point.

(I'm the author of the post).

> So they told me I was infringing 4 years later... when there are numerous apps in the store doing the same.

This is not a great defense. We know from the trail you presented that someone from FB's legal/compliance team found your extension, not the others, likely due to its visibility and popularity. That doesn't mean the other extensions are in the clear. It just means they weren't on FB's radar.

> The extension is free. There is no advertising. I don't make any profit.

I'm sorry, but that's irrelevant. The complaint wasn't that you were profiting from the ™, just that you were using it.

> If I don't know what I'm doing wrong, I can't fix it. This is not about TM infringement, but the total lack of communication by Google

I cannot disagree more. They told you what the problem was and the originating email explained that quite explicitly. You did not have permission to use the trademark Facebook (or FB). That's it. If you removed those protected trademarks, it would have been a different story.

It doesn't really matter if you agree with me or not. To say that Google inaction or non-communication is fair or good or OK is simply out of this world.

I specifically said in the article that it's not the takedown I had a problem with. But the total lack of support in solving the issues. If I'm not made aware of the rules, I can't fix anything. They specifically said I had to get back to the original complainant to get my app reinstated. That email address is a black hole. So there's nothing I can do.

> To say that Google inaction or non-communication is fair or good or OK is simply out of this world.

I didn't say any of that.

> If I'm not made aware of the rules, I can't fix anything.

I don't think Google or Apple could ever (or should ever) - in any meaningful way - advise you on copyright law. That would ultimately boil down to a civil issue between you and Facebook. Facebook, however, made it quite explicit what their issue was. By your article it seems you did not try to rectify the issues that Facebook brought. The notion that you exhausted all avenues to getting your extension re-activated is simply not true.

The standard for trademark infringement is "likelihood of confusion", which is why "Cleaner for Facebook" passed muster at Apple.

> Frankly, it would have taken just one thing - remove references to Facebook.

Unless you're part of the team at google with the power to reinstate extensions, I don't know how you can possibly claim to know that.

This strikes me as pedantic - we can probably safely assume that not doing the thing that caused the extension to be removed might in fact not cause the extension to be removed.

Can I say that with authority? Of course not. I can't say the window wouldn't be broken had you not thrown a baseball at it, either. But I can tell you the window is broken because you threw a baseball at it.

In your metaphor, the article isn't about why the window broke. It's premise is that once broken, Google makes it impossible to find out how or whether it can be fixed.

Chastising the author for breaking it in the first place is neither here nor there.

I'd start by saying characterizing my responses as "chastising" is a bit disingenuous. I find the notion that the extension was removed without any clear reason equally disingenuous.

The reasoning was provided in the included email screenshot. It's not a grand leap to suggest that not repeating the precise reasoning for the extension's removal would likely mitigate future action. The OP fundamentally resubmitted the app without addressing the complaint. How to fix a trademark transgression seems pretty straightforward, doesn't it?

Actually no. The same extension is OK in the Safari store by using "Cleaner - For Facebook". This is OK according to the law.

I didn't get the clear reasons my extension was taken down. It is a grand leap to what needs to be changed in order for the app to be compliant and in the same time not confusing existing users.

> Actually no. The same extension is OK in the Safari store by using "Cleaner - For Facebook". This is OK according to the law.

The fact that Safari allows it is not some broad-sweeping legal pronouncement. Nor is it proof that they even truly evaluated it more than superficially. It's not even validation that the extension is compliant via Apple's terms. It just means your extension got back in.

Apple could get a takedown notice tomorrow and do the exact same thing. This is clearly a risk of using the Facebook trademark, even if you're doing it in a "fair use" way.

I'm not trying to be rude here, so please don't read it this way. But bluntly, invoking Facebook's name in your extension is kicking the hornet's nest. If Facebook doesn't like it, they will send takedown notices and Apple and Google will assuredly respond to those by suspending extensions. Your beef is still ultimately with Facebook, not Google.

You clearly are ignoring fair use, because you are so invested in supporting incumbents for some reason. Would you like to tell why you think that just because someone makes something that a powerful incumbent doesn't like, that is must be shouted down. It wasn't even violating trademark because of fair use http://www.inta.org/TrademarkBasics/FactSheets/Pages/FairUse... . Why are you on their side, because clearly you are. Why? Is it because you are paid to do this? Something else? What is the position you are in? Because you trying to discredit the author so intently, you must have some interest, and it seems dishonest that you don't reveal it, because it is not a position a rational person observing would come up with, not in any way that I can think of anyway.

This is an absurd way of expressing your disagreement ("only an irrational person would disagree with me!"). I am in no way affiliated with anyone involved.