Re:How we unnecessarily burned 20k with Facebook Ads
by gk1 on Tuesday September 06, 2016 @11:35AM
(#12436743)
This is a valuable lesson in tracking marketing results.
Decide on what would make a campaign successful, and then make sure you can track it.
Don't trust the ad platform's metrics. Not only are they inaccurate, they're usually vanity metrics that don't matter at all.
Tracking outcomes can be as simple as including UTM tags in your ad links (eg, ?utm_source=facebook&utm_medium=cpc&utm_campaign=fall2016), tracking signups/activations/upgrades in Mixpanel (or Heap), then viewing a report of signups/activations/upgraes grouped by the UTM values.
Decide on what would make a campaign successful, and then make sure you can track it.
Don't trust the ad platform's metrics. Not only are they inaccurate, they're usually vanity metrics that don't matter at all.
Tracking outcomes can be as simple as including UTM tags in your ad links (eg, ?utm_source=facebook&utm_medium=cpc&utm_campaign=fall2016), tracking signups/activations/upgrades in Mixpanel (or Heap), then viewing a report of signups/activations/upgraes grouped by the UTM values.