Re:How we unnecessarily burned 20k with Facebook Ads
by tootie on Tuesday September 06, 2016 @01:57PM
(#12437898)
Would you recommend hiring a b2b marketing consultant ;)
Re:How we unnecessarily burned 20k with Facebook Ads
by gk1 on Tuesday September 06, 2016 @02:14PM
(#12438022)
Just like with everything else, if you have the time and skills to do it yourself, then no. Otherwise yes, get help. If you know exactly what needs to be done and how, then hire a freelance specialist. If you know something needs to be done but not sure what or how, then hire a consultant.
Nothing is guaranteed to work. AdWords could be a great way to jumpstart customer acquisition, or a great way to waste money.
The important thing is to _experiment_ and _evaluate_ (using analytics and attribution tracking) because what worked for one company might not work for you, and as a startup you often can't afford to blow $20k just to learn that lesson.
(Speaking from experience. I'm a b2b marketing consultant and I've been through this many times.)