Financial difficulties (which to be honest, I have trouble understanding), does not justify over-hyping and over-editorializing content, it only hurts their image and reputation and means less people will appreciate their work.

Also, if they allow their funding issues to compromise their principles it would be a much bigger issue than if they allow their principles to affect too strongly the way they editorialize.

So if your theory is correct that would be more disturbing, not less.