The age of consumer pay once software is dead and has been for awhile - aside from non mobile games. Which software companies are actually still making real money from consumers? I can only think of one - Microsoft - and even they have moved to a subscription model. I'm a developer and if I didn't have an MSDN license, I could probably get away with only free tools that MS provides and open source software.

Adobe is still doing well, but they are also doing subscriptions and mostly prosumers who are running businesses.