That's awesome, and I'm glad to hear it. For me, it was first taught in after-school clubs (bicycle club!). I can't thank the local bike shop enough for pointing me in the right direction.

As an adult, I joined a lot of social circles that centered around having fun, and riding bikes. I also got into things like Critical Mass, and the local bike messenger racing scene. It felt like we were all helping each other to survive out there. A lot has changed in 10 years, and I'm very grateful for that. Just having a public bike sharing program present and very easy to access has really changed people's perceptions.

When I was a kid in the USA (Torrance, CA which is in Los Angeles County) the police came to our elementary school once a year for a bicycle information day, where they'd talk about bike safety rules and even had a little rolling road to test your brakes on. Most of my friends rode their bikes to school. So it doesn't seem completely unheard of.