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Re:Ask HN: Will there be a better Google? by detaro on Saturday September 03, 2016 @10:35AM (#12419342)
some points:

Result quality has not really improved, all the while: more and more content is in silos that are not easily searchable. Spam/SEO/trust in content remain a problem, thus many people rely on social recommendations for content (which has its own problems). More and more content is in non-textual forms. Google (sometimes vastly) prioritizes content on their own platforms.

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