Let's go deeper. There's three parties involved in this market. Users, platform providers and content creators. The users dictate the terms. Where they go the others follow.

What is this whole technology providing for the users? Nothing, at least nothing of mass appeal.

It's a losing strategy.

The best example of this is Ebay/Paypal. They always put the buyers first for the same reason and Ebay alternatives who don't never catch on because the buyers don't want to use a platform that is not biased towards them.