This is not actually true; I am aware of lots of non-technical users who know nothing about Sun, Oracle, or Apache and who haven't heard of LibreOffice but who continue to quietly use the free office package they were recommended at some time in the previous 15 years. (For example: I'm a member of an online community of working novelists and just last week someone was advocating OpenOffice to another irritated Microsoft Word customer -- the OO.o user had never heard of LibreOffice and was very taken aback when I gave them an update on the history of OO.o post-Sun.)

While I agree that Apache OOo is effectively dead in the water as an on-going project, its continued existence has caused huge confusion among millions of users and there's now an equally huge public education campaign required to get them moved onto a modern, secure, maintained codebase.

The optimum strategy would be to turn openoffice.org into a redirect to LibreOffice, or to reassign the OpenOffice name rights to the LibreOffice project ... but egos are gonna ego.