Isn't it a bit displaced to bitch about ads in apps in a thread which is about a topic which is about how developers need time and effort just to keep apps in the store.

If you have so much problem with ads than just use only apps which cost money. The free ones are to 99% funded by ads or by using your personal data. There is nothing like a free lunch in a store.

Well, the thread is about "App Store Improvements". That's the title of the post. Also, I AM a mobile developer... I mostly browse the web on my iPad. I use very few premium apps. Procreate was the last one that I purchased.

Anyway - please explain to me why should I pay $4.99 for a simple network utility that lets me do PING, NSLOOKUP, TRACEROUTE, etc? Do you really have a problem if I spend my time searching for a free app that doesn't have ads before I decide to buy one? And why do you think I should be responsible for supporting developers who spent a whole week building some low-hanging-fruit app?

As a matter of fact, I know how to build both native and hybrid iOS apps, so sometimes if I can't find an app I just build it myself. I can't imagine anyone having a problem with that.

Well, except for Apple. I don't like Apple very much so I avoid giving them any money at all if I can. I always buy used or refurbished Apple hardware from Amazon, Ebay and other places and I think long and hard before purchasing any iOS app since Apple gets 30%.

The problem is there are a TON of low-effort apps that are free and have ads. So if you want a good app you have to trudge through a ton of them in search results to find an app that isn't effectively a tool to trick people into ads.

If you could choose to see only paid apps or those with IAPs you'd have an easier time finding apps that weren't trying to shove an ad in your face.

Some apps do ads very well. Some acceptably. MANY do not. AT ALL.

So, you mostly use premium/paid apps?

Not original commenter, but yes. And I agree with his position.

Back on topic, does this mean that this new policy, Apps will get delisted, or will I no longer be able to download the binary?

I concur. They have flags for which apps have in-app purchases. If it's anything more than "get rid of ads" I don't buy it. I would love a flag that says, "ad supported" or something similar. Great idea!

Agree. I think it's useful being able to see the names of IAP items before downloading an app. A flag for "Includes ads" would be easy to add and useful. It's very rare that an ad-supported app won't be quite ugly, so it'd be a reasonable filter.