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Re:Cash Squeeze at Tesla, SolarCity by trimbo on Thursday September 01, 2016 @12:59PM (#12406939)
> Airline companies represent a substantial demand for jet fuel but you don't see them merging with oil companies

They are creeping in that direction though. Delta purchased their own refinery in 2012:

http://www.reuters.com/article/us-delta-jetfuel-exclusive-id...

Re:Cash Squeeze at Tesla, SolarCity by harryh on Thursday September 01, 2016 @03:16PM (#12408081)
If you read your link it explains why this sort of vertical integration is almost certainly a bad idea. Delta can't capture all the gains that the refinery creates by operating in ways that reduce its effectiveness. It's money losing overall.