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A comment on Paid $75k to Love a Brand on Instagram – Is It an Ad?. Parent comment

Re:Paid $75k to Love a Brand on Instagram – Is It an Ad? by thaumasiotes on Tuesday August 30, 2016 @06:41PM (#12394544)
> I think I know why it's different: James Bond is a fictional character and if he likes Smirnoff vodka that doesn't mean Daniel Craig likes that brand.

Can you elaborate on why this makes a difference? On the theory that people buy "sponsored" products because they wish to feel or display an affinity with the sponsor, James Bond, the fictional chracter, is a much more effective sponsor than is Daniel Craig, the actor.

    I wish that I could be James Bond
    with dry martinis, cars, and blondes,
    a PPK, and sharp things to say
    when I'm about to get it on
https://www.youtube.com/watch?v=IU9cK9d0aWw#t=56
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Re:Paid $75k to Love a Brand on Instagram – Is It an Ad? by criddell on Tuesday August 30, 2016 @08:29PM (#12395051)
No, I can't really articulate it.

Maybe it comes down to feeling that the cost of #ad in the corner of the movie is much higher than the value of doing so.

How about when ESPN televises a NASCAR race. Ever car is covered in ads, do they have to have #ad on screen for the entire broadcast?

Although, if a disclosure rule that would lead to broadcasters removing their bug watermark in the corner came along, I would be all for that.

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