That's interesting. Do you know how many movie have been blocked from being shown in Italy because of unnatural product placement?

For example, there was a different Bond movie where everybody was using Sony phones. That was pretty unnatural because Sony wasn't a terribly popular phone brand at the time.

I wish I had that information! Alas, I do not. I'm going to guess that a lot of the offending scenes can be cut out of the movie with no actual effect on storyline. I did get the impression that it is more that the filming had to be natural in the situation, and not necessarily that the brands being used were common. If the scene was such that Any phone being used would have seemed natural in the scene, then it'd be allowed. Random shots of vehicles, obvious scenes shot to include a computer logo, focusing out on a character only to have the soda on the table come into focus might not be allowed.