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A comment on Paid $75k to Love a Brand on Instagram – Is It an Ad?. Parent comment

Re:Paid $75k to Love a Brand on Instagram – Is It an Ad? by caminante on Tuesday August 30, 2016 @11:33AM (#12391053)
TIL yesterday on HN, there's three categories of promotions: 1. paid 2. owned and 3. earned.[0]

You're referring to earned media.

[0] https://en.wikipedia.org/wiki/Earned_media

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