And the Azov insignia is just a stylized state emblem of Ukraine. Seeing swastikas everywhere is an important part of the approach, I guess.
The leader of the battalion, Biletsky, is also involved in this nice organization: https://en.wikipedia.org/wiki/Social-National_Assembly
There is a cultural difference in what Ukrainians and Russians mean when they say "nation". In Ukraine, when you say "nation" you mean basically the same as what a USA president would mean under this word. But in Russia, the word "nation" is considered to be synonymous with "nazi", and is generally avoided.
> Seeing swastikas everywhere is an important part of the approach, I guess.
That's a nice way to dismiss it, but it doesn't help the fact that they went to a great length to emulate the nazi branding. The name of the party, lovely evening torchlight parades [1], and even the decorations at speaking events [2].
1] http://i.dailymail.co.uk/i/pix/2014/04/30/article-2616531-1D...
2] https://en.wikipedia.org/wiki/File:Second_Congress_of_the_Pa...
EDIT: some formatting issues
The guy founded Social-National Party of Ukraine together with Oleh Tyahnybok. There's nothing "nazi" about them, they are nazi and they're not trying to hide it at all. Look at the logo of the party they founded, look at the Azov Battalion insignia.
Parubiy first became the head of Ukraine’s National Security and Defense Council mostly managing paramilitary units and now he is the chairman of the Ukrainian parliament. Tyahnybok made it to the top list of antisemites, published by the Simon Wiesenthal Center.
Journalist in Kiev are being killed on a regular basis. Alexander Shchetinin was found shot dead in his apartment today. A month ago car bomb killed Pavel Sheremet.
Russian trolls are the least of your problems.