Many Russian medias start to claim "look at the others, they are not better" when confronted with a clear evidence of their lie. Even more, it grows a kind of double-speak: I have an impression that the majority of Russians understood who the Crimean "polite green men" were, but they were still supporting the official narrative in public.
I strongly advise against believing in "all these media are sides of the same coin", it's a well-known instrument of propaganda.
https://pics.onsizzle.com/headlines-think-the-media-got-the-...
One of the basic tactics of pro-Russian propagandists is to not deny that the media in Russia is all propaganda, but try to persuade people that the same is true everywhere else.
The idea is that people won't know what ideas to trust, and will become cynical and apathetic. Once that happens Russia can simply expand unopposed.
http://billmoyers.com/story/donald-trump-and-the-walter-winc...