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Re:How Parents Harnessed the Power of Social Media to Challe... by rdtsc on Friday August 26, 2016 @10:49AM (#12366658)
> The reason why this has come to a head is high deductible health plans

That was one of purposes of high deductible plans -- to expose people to the prices.

In an ideal situation they would go search for more reasonable alternatives so create a market, but other, unintended perhaps consequence is it creates an outrage. So far, though, it is more of an impotent outrage. The stock went down from $50 to $45. That's not huge, it will recover soon.

The results of such an outrage is often the opposite -- other companies see and say "Ah, well, everyone else doing it without repercussions, we should raise our prices by 200% as well".

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