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Re:How Parents Harnessed the Power of Social Media to Challe... by FireBeyond on Thursday August 25, 2016 @11:29PM (#12364091)
"The other interesting thing to note is that people don't care so much about what the price is right now, they care whether or not it's gone up. If Mylan had launched the Epipen at $600 for a 2-pack, I'm not sure this would have gotten much attention. The fact the price went up 6x or more is what pisses people off."

And that -after significant and hefty lobbying of legislatures to mandate that schools, EMS units (capable of managing, maintaining and drawing up epi themselves) and the like be required to carry them-.

Re:How Parents Harnessed the Power of Social Media to Challe... by maxerickson on Friday August 26, 2016 @03:15PM (#12368600)
There's 100,000 schools in the US.

http://nces.ed.gov/fastfacts/display.asp?id=84

So it's around 3-5% of their market ($600 per school is 2.5% of their $2.4 billion annual revenue on the pens). I guess that is a pretty substantial chunk.