> Some of the most prominent groups — Food Allergy Research & Education (FARE); the Asthma and Allergy Foundation of America (AAFA); and Allergy & Asthma Network — all have partnerships with Mylan for patient awareness campaigns and other programming. The groups aren’t required to disclose how much money they receive from the drug company, but Mylan, in its 2015 Social Responsibility report, lists all three groups as “allies.”

What Mylan learned here is that they didn't have enough social media presence. I bet their had a meeting and didn't say "Yap we have been assholes about this, let's roll back prices and appologize" but rather "People feel we are assholes. Who is responible for our social media and marketing? Action item 1) need to allocate more funds and hire a better PR company".