Idea: a marketing/e-commerce company that takes existing unbranded consumer products, invents generic startup names for them (Noun & Noun), and resells each on its own simple, well-designed site with hipster aesthetic. Piggyback on Amazon fulfillment. Get better margin by reusing the same tech and overhead on each site. Employ low-paid "founders" who can tell a good story but don't have any particular business skill to create some marketing material to try to build buzz for "their" startup. The 2016 version of the dropshipping hustle.