The problem is, such opportunities are rare.
But still, good move and your point stands. I took a position in ARM (my former employer) again half a year ago, too bad it was tiny!
Do you think that Wall Street hasn't figured that out?
Apple is one of the most watched stocks in the world. To the original commenters point: the banks have reams of 'technically astute' Analysts making those assessments, and much, much, more.
Wall Street has people all the way up and down Apple's value chain. They pay 'consultants' the world over to eek out any tiny bit of information WRT Apple's supply chain.
Again - I agree with the original commenter: individual traders are severely outgunned when it comes to these things and that's why they lose money.
Yes - theoretically, there are some very narrow areas where a savvy investor might be able to win, and surely, Wall St. has some gaping systematic problems ... but by enlarge, I agree with the sentiment of the analysis as well, even as other have pointed out flaws.
Investing is 90% gambling. The world only has so much GDP growth and there's not enough to go around to make every investor super happy. Most returns that an investor makes are someone else's loss. The losers are usually those with less information, or are lazy about it all (like some 'big dumb funds')
Yes, I think Wall St hasn't figured that out. Sentiment regresses to the mean, and so do analyst expectations.
If Wall St had figured out what the iPad meant there would have been a huge rush towards ARM.
That didn't happen. There's your answer.
It's also worth pointing there's a big difference between tactical short-term trading and strategic long-term trading.
Short-term trading is not a winning option for non-professionals.
Long-term trading can be, because - here's the obvious point - most traders are looking for quick returns.
Unspectacular stocks with robust longer term returns tend to be systematically undervalued - more so if they're in a specialised technical niche not many people understand.
Conversely stocks with a good historical record but signs of a less robust future tend to be overvalued.
There's a huge amount of fashion and trend-following on Wall St. People who research fundamentals in depth - like Warren Buffet - are very much the exception.
Actually ARM's stock went x10 in six years time. Having Apple as a key customer was no small part of that.
"Wall Street", whoever that is on Wall Street, may have figured it out, but the stock doesn't instantaneously move to the correct value afterwards. There is a time lag where traders who are paying attention can still get in at a good price.
Working on the pro side too, I also just hold ETFs mostly. No way an amateur day trader beats me at my job except by luck or finding trades too small for me to really care about.
Earnings reports though I've tried numerous things from subscribing to services that release numbers electrically to writing parsers based on prior reports. Earnings though you care about things like one time charges, gaap and non-gaap numbers, etc. They are one of the less consistent things to trade.
But for a retail trader, it probably can be summed as 'don't bother, you are strongly against all odds, proceed only if it is fun to do and don't expect to make any money and lose all'.
I would not go so far to say that simply buying companies of products you buy and understand is a viable trading strategy that will give you an edge for >100% returns. When the market is in a downturn this could be very different.
https://en.wikipedia.org/wiki/Post_hoc_ergo_propter_hoc
You're making a logical error of assuming that because you made money, your actions caused it, that's not a valid assumption. It's a bull market, that doesn't mean you're a good stock picker.
Example: back in February crude prices crashed, and the weekly EIA reports were very bearish. But the bots bought the initial drop on report release and crude strongly rallied after each bearish report. Maybe that's the time to buy oil stocks :)
There are some event-driven fast trades still done by humans, like after news or responding to economic releases, but hedge funds have highly-educated people modeling the effects of an interest rate change or earnings release as their full-time job. This area is also becoming dominated by bots doing sentiment analysis.
I think the retail trader could have an edge in a few ways. One would be an illegal edge like inside information or market manipulation. Another would be finding illiquid stocks that proprietary traders and hedge funds won't bother with and trading using similar techniques. You could also look for extreme situations that model-based traders can't understand well due to lack of data, like a merger target breaking away. Those trades would be very risky though.
FWIW I'm a professional trader and never day trade my own account or pick individual stocks. My company allows it, but I don't believe I have any edge in doing so. I just buy and hold a portfolio of ETFs.