I did not save it, and search engines are not really great on finding specific news articles based on queries like "what women and men want". Too much noise.

I did find people who has done a similar study, like http://www.sverigesingenjorer.se/Global/Dokumentbibliotek/Ra... page 18.

As for software development, there has been quite a few movies so far about CEO's of large software companies. I don't think there is that many other professions that get hero worshiping like that, except for doctors.