I spent the last few years in scheme, caml, haskell, abstract algebra .. one day I remembered that I used to spend hours toying with raw PHP4 just saw I could see "live HTML", it was so exciting.[1] There was nothing of intellectucal value in it, it was just a superb toy. No amount of pedagogy can make haskell shine this way for a newcomer.

[1] I somehow forgot that I enjoyed it a lot and loved that thing that I'd avoid like plague a few years later (I don't care about it now, for or against)