Re:Guiding a Venture-Backed Startup to a Felony
by TheOtherHobbes on Saturday August 20, 2016 @11:18PM
(#12329238)
Most publishers throw little or no marketing budget at books, which is one reason most books do so badly.
Promoting book sales via a specialist niche community site isn't a bad idea.
In fact niche marketing was more or less how 50 Shades got started. It was a crappy novel marketed brilliantly by a professional marketer, who went from persuading a small community to praise the book, to leveraging that praise to get interest from other online communities, to leveraging that interest into a mainstream publishing contract with formal marketing support.
Of course, for that to work you need a marketable demo.
Outdoorsmen who read erotic fiction in between heroic fishing exploits are possibly not the world's biggest niche book market.
Promoting book sales via a specialist niche community site isn't a bad idea.
In fact niche marketing was more or less how 50 Shades got started. It was a crappy novel marketed brilliantly by a professional marketer, who went from persuading a small community to praise the book, to leveraging that praise to get interest from other online communities, to leveraging that interest into a mainstream publishing contract with formal marketing support.
Of course, for that to work you need a marketable demo.
Outdoorsmen who read erotic fiction in between heroic fishing exploits are possibly not the world's biggest niche book market.