What we need is an opt-in ad platform. For example I like reading sci-fi books and usually peruse Amazon’s catalogs to find new ones. But Amazon’s recommendation engine doesn’t seem to work that well, it’s just too broad. Other than that my options to find interesting reads are either niche sites/blogs which I rarely have the time to bother looking or friends’ recommendations. Wouldn’t it be nice if publishers could contact me with tailored to my needs recommendations based on genre, books I liked and what not. I wouldn’t mind been bombarded with ads if they’re related to my hobbies, not some random search I did on Google two weeks ago. It seems that the whole ad industry got so comfy with profiling that they never bothered moving forward trying new things.